The ask:
Design a potential innovative product for Tiffany and Co and a plan to introduce it to the market. Created in collaboration with a team.
The answer:
Luxury meets smart technology.
Product Features:
Comprehensive Health Monitoring
Elevate your wellness journey with the Tiffany and Co Luxury Smart Ring. It goes beyond the ordinary, tracking your activity, sleep patterns, and even recovery metrics. Stay informed about your health and well-being in style.
Customizable Design
Your individuality deserves to shine. With the Tiffany and Co Luxury Smart Ring, you have the power to personalize every detail, from the choice of precious metals to the selection of gemstones. Craft a masterpiece that's uniquely yours
Dainty and Sophisticated
This smart ring embodies the essence of sophistication. Its delicate and refined design harmonizes with your everyday attire, whether you're attending a high-profile event or simply going about your daily routine.
Target Audience:
Innovation:
Seamless Integration
Sync the Tiffany and Co. Luxury Smart Ring App with your smartphone effortlessly. Stay connected, receive notifications discreetly, and access your health data with ease through the intuitive app
“Breakfast at Tiffany’s” App
Create community
Track activity, sleep, see statistics & share with others Free with purchase of any Tiffany smart ring
Add ons available for purchase: Meal plans, Heart attack and AFIB tracker, Water intake tracker, GPS locator
In the Market:
Free Standing Tiffany Store
The best shopping experience, physical interaction with product + no distractions from other brands competing for the customer’s attention
Outlet Mall
Tiffany representatives can help create a smooth buying process, customer can try on product and see it in person
Tiffany Website
Customer can customize, virtually try on, and purchase product from the comfort of their home
Activations:
With our research we decided the best times to debut the Tiffany and Co Smart ring were big moments of pop culture (2024).
